LivingTortona is on Via Privata Paolo Giorza, in the Tortona area of Milan, Italy. A former industrial neighbourhood, with factories and warehouses from the early 20th century, Zona Tortona has reinvented itself in recent decades as a creative district linked to design and fashion.

During Milan Design Week, Zona Tortona is one of the city's main hubs for exhibitions and events, and throughout the year it hosts studios, galleries and creative spaces housed in the former industrial buildings.