Hotel Ceará Central Turismo is on Rua Doutor Solon Ximenes de Araújo, in Boa Viagem, in the interior of Ceará, in the Sertão Central region. The municipality is nationally known as one of Brazil's main centres for straw and wicker craftsmanship.
Boa Viagem is part of Ceará's Sertão Central, a region marked by a semi-arid climate and caatinga vegetation, where traditional crafts coexist with the small-scale agricultural economy typical of the northeastern interior.